Memory Master - Name and Face Association

Topic 4: Associating Names and Faces - Tutorial 5

The Final Connection

Having learned how to picture any person's name using Substitute Words and Phrases, the next step is to associate that picture with the person's face.

The Two-Step Association Process

1

Identify Key Features

Look at the person's face and select one outstanding feature that stands out to you.

2

Create Visual Link

Associate your name substitute word with that distinctive facial feature.

Common Facial Features to Notice:

High forehead
Large or small nose
Spectacles
Moustache or beard
Eye shape/size
Ear size/shape
Lip thickness
Eyebrows
Dimples
Freckles

First impressions are lasting impressions - whatever seems outstanding to you now will usually still seem outstanding when you next meet that person. By looking closely at a face, you are concentrating on it and etching the details on your memory.

Practical Examples

Mr. Ball
"Golf Ball"
Red, curly hair
Picture millions of golf balls springing out of his hair and bouncing everywhere
Mr. Carrington
"Carry Ton"
Large ears
Imagine him carrying a ton weight that flattens his head, pushing ears out at right angles
Mrs. Lambert
"Lamb Butt"
Long, pointed nose
A lamb jumping up and butting that long pointed nose

Remember the rules of association: Make your mental picture as ludicrous and exaggerated as possible. If you really see that image clearly in your mind's eye, you will remember the name the next time you meet them.

Practice Exercise: 10 Example Names

Try these practice examples. For each one, create a vivid mental picture connecting the substitute word with the facial feature.

Mr. Biggs
"Big S's"
Bushy beard
Millions of big letter 'S's dropping out of the beard
Miss Fortescue
"Fort Askew"
Silver-white hair in bun
A lopsided fort on top of the hair bun
Mr. Whitelaw
"White Law"
Gap in front teeth
Policeman covered in white paint crawling through tooth gap
Mr. Pontin
"Pointing"
High forehead
Hand with pointing finger shooting out of forehead

Real-World Success

Although these pictures take a while to describe in text, they can actually be pictured in your mind in a fraction of a second. Many 'Memory Man' stage performers throughout the world use this system to remember the names of five hundred or more people in an audience, after hearing the names just once!

This is an extremely impressive stunt when seen on television or in a theatre, but is actually based solely on the simple system described above.

Of course, you will need some practice before you can memorise five hundred names in quick succession, but you can benefit from the system after a very small amount of practice.