Memory Master - Substitute Words System

Topic 3: Substitute Words and Phrases - Introduction

Building on Your Foundation

You've now learned two of the basic building blocks of all Memory Training systems - Association Of Ideas and the Link System. Using these techniques you should now understand how to memorise any list of items in sequence, and be able to recall that list both forwards and backwards.

The Challenge of Abstract Information

That's fine when you're trying to memorise items which can easily be pictured in your mind. But what if you want to remember something which cannot easily be pictured, such as the name of a person, thing or place? Most names are intangible, which is why they're so difficult to remember.

This problem is easily overcome by using the Substitute Word system. When you hear a word or phrase that seems abstract to you, think of something - anything - that sounds like, or reminds you of, the abstract material and can be pictured in your mind.

Substitute Word Examples

Hereford
"Hairy Ford"
Picture a Ford car with masses of hair sprouting out of it
Harrington
"Herring Ton"
Visualize a ton of herrings piled high

Handling Complex Names

Of course, not all names are so easy to conjure up Substitute Words for. Take the place name Massachusetts. There is no obvious Substitute Word there. But if you split the name into three parts you could use:

mass - chew - sit

...and picture a mass of people who chew and sit around. It does take a little time to come up with that mental picture, but the more practice you get, the easier it becomes.

After a surprisingly short time you will find that you can come up with a Substitute Word or Phrase for most names almost instantly.

Ready to Practice?

Tutorial 3 takes you through a detailed example of how the Substitute Word system works in practice.